One sector that is often forgotten is the security of your brand, product or company. It is important to realise that one day your business can become the most valuable asset for you, and the best way to protect it is to have a registered trademark. Many aspects for your brand can be protected by trademarking. In brief, trademarks matter for the following reasons.
Registered trademarks:
- increase your freedom to operate.
- establish the legal ownership of the brand.
- save money in the long run, in case of conflicts with other businesses
- increase the value of your brand
- means serious business
- the ® symbol is good for marketing purposes
The Malta Trademarks Act 2000 identifies that a “trademark may, in particular, consist of words (including personal names), figurative element, letters, numerals or the shape of good of their packaging”. This or a combination of these elements will help one to distinguish a specific business, goods or services. Furthermore, since Malta is an EU member state, local businesses can also opt for a trademark protection that covers on an EU level, referred to as European Union Trade Mark (EUTM).
Generally, a trademark application takes around 8 months from application date to be processed for vetting purposes. Keeping this lengthy process in mind, it is imperative to plan ahead, and it is suggested to seek professional guidance throughout the application process to make sure that all requested information and paperwork is submitted successfully. Once an application is approved, the proprietor will acquire exclusive property rights on the trademark.
At Sciberras Advocates, we can assist in all services related to trademarking such as submitting applications and renewals, litigation, arbitration or negotiation of legal rights as well as TM portfolio planning and restructuring. More info here: https://sciberras.legal/practice-areas/malta-eu-trademarks/.
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بقلم السيدة شارلين سيبيرس، بكالوريوس (مع مرتبة الشرف)، كاتبة ضيفة، أخصائية في التسويق وإدارة الأعمال مع تركيز خاص على المسائل المؤسسية والمحاسبية والقانونية.
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