One sector that is often forgotten is the security of your brand, product or company. It is important to realise that one day your business can become the most valuable asset for you, and the best way to protect it is to have a registered trademark. Many aspects for your brand can be protected by trademarking. In brief, trademarks matter for the following reasons.
Registered trademarks:
- increase your freedom to operate.
- establish the legal ownership of the brand.
- save money in the long run, in case of conflicts with other businesses
- increase the value of your brand
- means serious business
- the ® symbol is good for marketing purposes
The Malta Trademarks Act 2000 identifies that a “trademark may, in particular, consist of words (including personal names), figurative element, letters, numerals or the shape of good of their packaging”. This or a combination of these elements will help one to distinguish a specific business, goods or services. Furthermore, since Malta is an EU member state, local businesses can also opt for a trademark protection that covers on an EU level, referred to as European Union Trade Mark (EUTM).
Generally, a trademark application takes around 8 months from application date to be processed for vetting purposes. Keeping this lengthy process in mind, it is imperative to plan ahead, and it is suggested to seek professional guidance throughout the application process to make sure that all requested information and paperwork is submitted successfully. Once an application is approved, the proprietor will acquire exclusive property rights on the trademark.
At Sciberras Advocates, we can assist in all services related to trademarking such as submitting applications and renewals, litigation, arbitration or negotiation of legal rights as well as TM portfolio planning and restructuring. More info here: https://sciberras.legal/practice-areas/malta-eu-trademarks/.
本文仅供参考，不应被视为法律建议。.
夏琳·西贝拉斯（Charlene Sciberras）女士撰写，文学士（荣誉学位），特约撰稿人，营销和工商管理专家，尤其专注于公司、会计和法律事务。.
Sciberras Advocates 由 Adrian Sciberras 博士创立，是一家总部位于马耳他的律师事务所。该事务所以其多学科、创新和灵活的特点而自豪，能够应对不断变化的时代以及本地和国际法律环境中的任何挑战。无论面临何种复杂私人或公司需求，Sciberras Advocates 都能提供切合实际且具有成本效益的法律解决方案，以实现您期望的结果。您可以通过电话联系 Sciberras Advocates： +35627795222或通过电子邮件发送至 [email protected].
